The Who, What, Why & How Of Digital Marketing, Understanding It All

who, what, why and how of digital marketing

The accessibility of internet Digital Marketing has been made easy for people. The number of internet users continues to increase with a gradual uphill. 

The people who see products and decide to buy them have changed drastically over the few years. The rising growth of internet gives the Digital Marketing a wave of consumers. Consumers that are willing to have a look at the products click on “add to cart”. The impulsive buying tendencies of people are watered immensely by tactics.

Marketing has always been about connecting with the consumers and moulding the iron if it is hot. It also allows the business to attract its consumers. They’re immersed in their day-to-day lives and are impulsive. It becomes a good career choice good way of marketing online.

What Is Digital Marketing & What Are Its Types?

Digital Marketing is an umbrella term that encompasses the various marketing practices used online. There are many types of Digital Marketing. Digital Marketing services predominantly required by marketing companies are as follows:

1. Content Marketing
2. Search Engine Optimization
3. Social Media Marketing and Pay-Per-Click Marketing

PPC is also known as Search Engine Marketing. All these services are:

1. Digital Content Marketing

Promoting brand assets using creative content for brand awareness, increasing traffic, lead generation, and clients is called content marketing. The various forms of content used for marketing include blog posts, infographics, Ebooks, and whitepapers. The chance to convert your visitors into leads, enhancing your conversions. Infographics also help your consumers understand things with ease as they look at the visuals created by you.

2. Digital Marketing Vs Search Engine Optimization

The method utilized for increasing your website ranks on the Google SERP. SEO also helps increase the organic traffic on your website. This also tempts google crawlers to cut your website some slack and rank it well. To generate qualified and target traffic for your website. You can use three SEO ways. On-page SEO, Off-page SEO, and Technical SEO.

3. Social Media Marketing and Pay-Per-Click Marketing

Social media marketing is using social media platforms like Facebook, Twitter, Linkedin, Instagram etc. Use SMM also to enhance your traffic and the prospects of obtaining sales. 

Pay-per-click is a method of advertising your products or services online directly to your target audience. Frankly, you also get your advertisements published on various platforms and pay the publisher every time anyone clicks on your ad. The most used form of pay-per-click is Google AdWords. Moreover, your business benefits highly pay Google to display your advertisements also. On the top, where the traffic is at its peak.

Why Is Digital Marketing A Need Of The Hour For Your Business?

Do you wish to reach a broader set of audiences? when You want a cost-effective marketing strategy? Do you want to even out the field with your competitors? Do you wish to outrank the big sharks in your industry? Why must be the need of the hour for your business? Let us shed some light on the benefits of marketing for you.

1. You can target an audience that will want to make a purchase

With the help of marketing, you can also work on your target audience using the stats. The keyword research and correct usage of it help you reach out to your audience the moment they look for anything associated with your product keywords. 

2. Digital Marketing Cost-effective over traditional

Traditional marketing requires a lot of investment in comparison to digital marketing. You can also track the success of your campaigns as needed. You can also decrease or increase the amount of money you spend on a particular investment channel depending on the low and high ROI.

3. Digital Marketing outranking more prominent brands in your industry

You can also outrank the big sharks of your industry with the assistance of marketing for your business. If you utilize the correct mode of marketing also for your business.


At Pinaak Ventures, our team also provides you with the assistance your business needs for its tremendous growth and dominant digital presence. As a top Digital Marketing Company in Chandigarh, we make sure that our clients are given the priority and results they desire for their growth. Reach out to us for more information.

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Frequently Asked Questions

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We are here to help you 7 days a week and respond within 24 hours. Plus, you can find most answers to your questions right on this page.

Keywords are words or phrases that searchers use in search engines while looking for a particular answer or piece of information.

Search Engine Optimization is a steady process that requires patience, commitment, and effort. A website take a reasonable period to rank efficiently in search engine results.

Social Media Optimization involves regular and authentic posting to create awareness and generate publicity. Social Media Marketing is engaging the target audience by initiating paid marketing campaigns and advertisements.

Digital Branding comes under the digital marketing domain. While digital branding solely focusses on creating awareness about a product or service, digital marketing has a broader scope and involves generating leads, spreading awareness, and managing customer relationships.

Pay Per Click Is a Digital Marketing Service in which the advertiser pays for the ads relevant to the relevant target audience.

SEO focusses on upscaling the ranking of a website on a particular set of keywords whereas, SEM aims to improve the brand image and spread awareness through advertisements.

A company should consider content marketing because about 50% of consumers read at least 3-5 pieces of content before a purchase decision.

Public Relations assist a brand in promoting, developing, and managing its reputation among the target audience.

It is crucial because videos encourage customer engagement. It leads to an increased conversion rate, search engine ranking, and more.

A sales marketing funnel describes the stages of a brand’s journey from interaction with a brand to a purchase decision.

Local SEO is a part of SEO only, but it helps promote your products or services among the local customers.

A responsive website means a website that automatically detects the user device’s screen and orientation, and adjusts the layout accordingly.

A website owner should publish content at least twice a month. However, if there is a significant news or information, it should be published as soon as possible.

Tasks like updating the website’s content, blog page, and social media platforms should not be automated at all.

A buyer’s persona is a fictional consumer that describes the characteristics, behaviour, taste, and preferences of the target audience.

A domain authority score represents how likely a website will rank based on its relevance to its particular niche or industry.

The appropriate time depends entirely on a brand’s target audience. Brand owners can check the time when there is maximum engagement by checking the profile insights of the particular social media handle.

Remarketing involves retargeting those potential customers who visited the brand’s website but left immediately. It involves tracking these clients and showing them some specific ads to facilitate further engagement.

Banner Ads are image-based advertisements that are displayed on the top, bottom, left ot right of a particular webpage.

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