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Keywords are words or phrases that searchers use in search engines while looking for a particular answer or piece of information.
Search Engine Optimization is a steady process that requires patience, commitment, and effort. A website take a reasonable period to rank efficiently in search engine results.
Social Media Optimization involves regular and authentic posting to create awareness and generate publicity. Social Media Marketing is engaging the target audience by initiating paid marketing campaigns and advertisements.
Digital Branding comes under the digital marketing domain. While digital branding solely focusses on creating awareness about a product or service, digital marketing has a broader scope and involves generating leads, spreading awareness, and managing customer relationships.
Pay Per Click Is a Digital Marketing Service in which the advertiser pays for the ads relevant to the relevant target audience.
SEO focusses on upscaling the ranking of a website on a particular set of keywords whereas, SEM aims to improve the brand image and spread awareness through advertisements.
A company should consider content marketing because about 50% of consumers read at least 3-5 pieces of content before a purchase decision.
Public Relations assist a brand in promoting, developing, and managing its reputation among the target audience.
It is crucial because videos encourage customer engagement. It leads to an increased conversion rate, search engine ranking, and more.
A sales marketing funnel describes the stages of a brand’s journey from interaction with a brand to a purchase decision.
Local SEO is a part of SEO only, but it helps promote your products or services among the local customers.
A responsive website means a website that automatically detects the user device’s screen and orientation, and adjusts the layout accordingly.
A website owner should publish content at least twice a month. However, if there is a significant news or information, it should be published as soon as possible.
Tasks like updating the website’s content, blog page, and social media platforms should not be automated at all.
A buyer’s persona is a fictional consumer that describes the characteristics, behaviour, taste, and preferences of the target audience.
A domain authority score represents how likely a website will rank based on its relevance to its particular niche or industry.
The appropriate time depends entirely on a brand’s target audience. Brand owners can check the time when there is maximum engagement by checking the profile insights of the particular social media handle.
Remarketing involves retargeting those potential customers who visited the brand’s website but left immediately. It involves tracking these clients and showing them some specific ads to facilitate further engagement.
Banner Ads are image-based advertisements that are displayed on the top, bottom, left ot right of a particular webpage.