Real Estate Website SEO | Get Quality Leads For Real Estate Business
The real estate market is highly competitive, particularly in cities with large populations.
From the solopreneur struggling to survive to the giant multinational conglomerates is determined to do everything they can to boost their visibility and gain those listings.
Fortunately for you, on the internet you do not have to fight with the hundreds of thousands of realtors.
Because the region you’re serving is hyperlocal, it means you’re competing against other residents in the same hyperlocal region.
Of course, based on the location, competition could be fiercer even for small-sized businesses.
However, local SEO can give you a chance to win. If you’re aware of the process.
The following are 5 ways to boost your website for real estate so that it will take over local searches.
1. Start with an SEO Audit
Before you decide which direction, you’re headed it is important to determine where you are.
The SEO assessment will help identify which websites are performing well and how you can improve your SEO.
While conducting an audit may be long and time-consuming, it is an objective measure of your progress. It also gives you the data you require to establish a road map.
- Do you have a local ranking for your website?
- Are you receiving some organic visitors?
- Are you creating leads or turning clients into customers?
If answer for one of the above questions is no, then there’s a reason behind it. The SEO audit can help to determine the reason.
Important areas to be focused on are:
- Site Structure sitemap, robots.txt redirects.
- Page Structure Content: Titles, Meta Descriptions heading tags alt tags, URLs.
- Content: Structure, keyword and link positioning visual elements duplicates, redirects as well as canonical tag.
- Links: Outbound and inbound links that link to different pages within your website broken links.
- Usability accessibility, mobile-friendliness, site speed.
If you make improvements within these areas, you’ll be able to see an increase in organic traffic.
Utilize Google Analytics in order to find out which pages require the most attention. Additionally, utilize Google Search Console to search for issues. Google Search Console to identify problems that require to be addressed.
You’ll also there is there the Tool for Mobile-Friendly Testing as well as the Page Speed Insights tool.
If you’re looking for help keeping an eye on all the tasks you have to complete during your audit, review of this SEO checklist developed in collaboration with Pinaak.
2. Optimize for Search
After you have your audit findings in hand, you can create your own plan to address all the issues.
An organized approach is recommended to ensure that you don’t miss any aspect.
After you’ve fixed your problematic areas, you can look for additional methods to boost the overall efficiency.
The focus should be on:
- Research and Analysis of Keywords
- SEO-friendly URLs
- Optimization of meta descriptions and titles
- Image Optimization
- Correct outbound as well as internal link positioning
- Broken hyperlinks
- Redirects
- Optimization of site speed
- Optimization of content
- CTR as well as the optimization of bounce rates
- Schema
- Robots.txt
- XML Sitemap
- SSL certificates
3. Optimize for Mobile Device
Over half of the world’s internet traffic (52 percent) is generated by mobile devices.
This means that in order to maintain Google or your potential customers satisfied your website must run smoothly on smartphones and tablets.
In terms of Mobile optimization, main areas to be focused on are:
- Design responsive
- Page speed
- Hosting speed
- Homepage
- Site navigation
- Search for sites
- Forms
- Conversions
- Usability
A responsive design instantly adjusts your site to adapt to any device’s screen essential for usability.
A fast page speed is important because if users have to wait for too long, they’re likely to go back to the search results in order to discover a site that is more user-friendly.
The more a user navigate to find the things they come to find on your website, the less chances they will navigate all the process till end.
A tool called Mobile-Friendly Testing can assist you in determining if your website is passing the test, and will provide the user with an overview of problems which require attention.
To accelerate things, reduce the code you write and make your pictures more efficient. Utilize the emulator to check the way your content appears across various devices.
4. Add Your Site to Google My Business & Other Relevant Directories
A large portion of local SEO concentrates on local citations.
The more places you’ve got your site’s information and with your address, name and number identical across them all the more effective.
Begin by registering using Google My Business Keep your profile current.
Fill in as many of your profile as you can.
Make it more interesting with photos and videos as well as other pertinent material.
This could assist you in ranking higher in Google’s local results and improves the chance that you’ll be ranked higher than websites such as Zillow and Trulia But make sure to sign up on these, too.
Other directories to advertise your business on include:
- Realtor.com
- Yahoo Homes
- RedFin
- HomeSnap
- Neighborhood Scout
- Zoocasa
- Local.com
- Yelp
- Yellow Pages
- Manta
- Better Business Bureau
- Merchant Circle
- Angie’s List
- CitySearch
- Yellow Pages
- Whitepages
Perform a quick search on every platform which you’d like to use.
You might already have an online profile for your business that has to be claimed.
Once you’ve verified the information, you’ll have more control over the information that’s in the report.
Since people conduct a lot of studies on these platforms, you’re not just increasing your SEO, but creating new channels for sales to boost the number of leads.
5. Get Social
Social media doesn’t directly affect the search engine results However, it’s an essential part of the digital strategy for marketing.
Why?
It can help:
- Connect with your market.
- Increase exposure.
- Establish authority, trust, and an awareness.
- Increase traffic to your site.
- Conversions of drives.
Real estate firms are likely to have a difficult time making their presence known online with no social media profiles.
It’s tempting to be all over the internet, however it’s more beneficial to select a few platforms and focus on them instead of spreading yourself too thin that the quality of your content is compromised.
Beyond Facebook, consider Instagram, Twitter and Pinterest.
Utilize these social networks to share blog posts videos, articles and other relevant details such as statistics news, updates, and more.
Make use of Instagram as well as Pinterest to promote your site by sharing images.
Display the best-selling opportunities you can find on Facebook.
If you post content on social media, include local-focused hashtags, descriptions and geo-targeted keywords.
