7 Highly Effective Web Design Tips Backed Up By Research

7 Highly Effective Web Design Tips Backed Up By Research are crucial for a business entity. It does not matter in what business you are. Your business needs a website which has to be good. Your website is often your visitor’s first point of contact with your brand and is the central hub for all your digital marketing activities. The notable thing about a website is that you have complete ownership.

Effective Web Design Tips

So, Here are 7 Highly Effective Web Design Tips Backed Up By Research:

1. Design matters

The first impression is the last impression. Keep your website clean, simple and ensure it positively reflects your brand. A site that is hard to use, navigate, and hard to enjoy always get a lesser amount of traffic. Design always matters so, do not be afraid to spend a little extra time or a little extra money on web design.

2. Confirm to convert

Remember, the back button is only a click away. It is why you want to ensure you immediately answer your visitor’s question, “Am I in the right place?”. It should be clean, simple, and should not confuse the visitors with fancy talk or technical jargon. Your tagline is not the place to be overly creative.

3. One call-to-action

Have one primary goal, it should be the basis for the whole website design. Overloading visitors with too many options is never a good thing, it results in less action. Decide what is your best technique, and then build from there. If your goal is to generate more phone calls, make it a point to make the process easier.

4. Simplify your services

A visitor has only a fraction of knowledge about your product or service. Always ensure that the product pages are short, simple, and easy to understand. If you have a massive variety of products and services, ensure to combine them into relevant categories.

5. Make it responsive

Over half of web browsing is done from a device rather than a desktop computer. For this reason, you need to be sure that your site looks the same on a tablet, smartphone or television. This tip is pretty simple but very important. If your website is not responsive to different screen sizes, it will negatively affect the user experience.

6. Do not make them think

Make things easy for your visitors. The less they have to search, the better. Not because they are not smart, but because they are busy, and it is the site owner’s job to simplify things for them.

7. Prove it

One of the strongest sources in marketing is social proof. Social proof involves showing the opinions of other potential customers regarding the overall site experience. It can be done using things like testimonials, reviews, endorsements, and case studies.

7 Highly Effective Web Design Tips Backed Up By Research


Pinaak Ventures will help you achieve your desired position with quality Web Design services along with a multitude of other marketing-related activities. Therefore, don’t hesitate and reach out to us!

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Frequently Asked Questions

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Keywords are words or phrases that searchers use in search engines while looking for a particular answer or piece of information. 

Search Engine Optimization is a steady process that requires patience, commitment, and effort. A website take a reasonable period to rank efficiently in search engine results. 

Social Media Optimization involves regular and authentic posting to create awareness and generate publicity. Social Media Marketing is engaging the target audience by initiating paid marketing campaigns and advertisements.

Digital Branding comes under the digital marketing domain. While digital branding solely focusses on creating awareness about a product or service, digital marketing has a broader scope and involves generating leads, spreading awareness, and managing customer relationships.

Pay Per Click Is a Digital Marketing Service in which the advertiser pays for the ads relevant to the relevant target audience.

SEO focusses on upscaling the ranking of a website on a particular set of keywords whereas, SEM aims to improve the brand image and spread awareness through advertisements.

A company should consider content marketing because about 50% of consumers read at least 3-5 pieces of content before a purchase decision.

Public Relations assist a brand in promoting, developing, and managing its reputation among the target audience.

It is crucial because videos encourage customer engagement. It leads to an increased conversion rate, search engine ranking, and more.

A sales marketing funnel describes the stages of a brand’s journey from interaction with a brand to a purchase decision.

Local SEO is a part of SEO only, but it helps promote your products or services among the local customers.

A responsive website means a website that automatically detects the user device’s screen and orientation, and adjusts the layout accordingly.

A website owner should publish content at least twice a month. However, if there is a significant news or information, it should be published as soon as possible.

Tasks like updating the website’s content, blog page, and social media platforms should not be automated at all.

A buyer’s persona is a fictional consumer that describes the characteristics, behaviour, taste, and preferences of the target audience.

A domain authority score represents how likely a website will rank based on its relevance to its particular niche or industry.

The appropriate time depends entirely on a brand’s target audience. Brand owners can check the time when there is maximum engagement by checking the profile insights of the particular social media handle.

Remarketing involves retargeting those potential customers who visited the brand’s website but left immediately. It involves tracking these clients and showing them some specific ads to facilitate further engagement.

Banner Ads are image-based advertisements that are displayed on the top, bottom, left ot right of a particular webpage.

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