How to Develop a Unique Brand Identity through branding services in 2021

branding services in 2021

How to develop a unique brand identity through branding services in 2021? It is the most common question that business owners usually discuss and end up incurring losses. Brand identity also describes the essence of an organization. A brand identity usually involves those elements that are visible to the outside world. It includes the company logo, personality, colour scheme, and much more. Therefore, brand identity should be unique, impeccable, and distinct. Business entities should hire the best branding services in 2021. It would have a good personality and brand authority in the market.
Other than the visual elements, the business tagline is also associated with the brand identity. It is a short sentence or phrase that highlights the mission, and vision. It is also a part of the face of the business. All the mentioned features are quite a task if a business doesn’t take the assistance of branding services.

The steps to develop a unique brand identity through branding services in 2021 are:


1. Establishing Brand’s Personality

It is one of the most crucial steps to establish a brand’s identity. A personality can be of various types- classy, casual, sophisticated, and much more. For instance, Apple’s personality is that it offers expensive mobile phones which are considered as a status symbol in the market.

2. Determining the audience

It is imperative to determine a business’s target audience. Branding services in 2021 help a company to determine its target audience. Once the target audience is set, it eliminates the majority of the confusion and wastage of time, money, and effort. Determining the target audience involves taking customer surveys, phone calls, using customer feedback tools, and more. Customers are the key that helps owners to run their businesses. Therefore, it is important to fix the target audience.

3. Logo Designing

Logo is the heart of a brand’s identity. Branding services in 2021 ensure that their clients’ logo conveys the brand’s personality. Also, it is coherent with the colour scheme of the company. The logo should create a lasting impression. One should not overly design or crowd the logo. It should be attractive, appropriate, relevant, and should reflect the overall identity of the business.

After examining the core areas, these are some other features to develop a unique brand identity through branding services in 2021:

4. Setting up the typography

One should fix the company’s typography in coherence with the brand’s personality and the target audience. Fonts say a lot about the company and are quite powerful. The fonts should be kept simple but coherent with the personality. However, there is always room to experiment. Branding services in 2021 ensure that their clients also try mixing up the fonts and make the typography more attractive. However, the typography of your brand should not turn off the customers.

5. Setting the tone or language of your brand

Branding services help their customers to set the right language that fits the brand’s personality. Tone or language is the attitude of the logo or the company. For instance, if there is a brand involved in fun & recreational activities, then the language or tone needs to be more casual. However, if a company deals with high-end clients, then they should use a tone that is more professional. Brand personality and tone are both interrelated concepts. If the brand has a professional/formal image, they will use professional language while dealing with their clients.


All these points help a business to develop a unique brand identity through branding services in 2021. Pinaak Ventures is also known as the best branding service provider in Chandigarh with a track record of excellence and top-notch quality. Team Pinaak has also served a wide array of clients and strives to offer the best branding services in 2021 and years to come. Reach out to us for any query.

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Frequently Asked Questions

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Keywords are words or phrases that searchers use in search engines while looking for a particular answer or piece of information. 

Search Engine Optimization is a steady process that requires patience, commitment, and effort. A website take a reasonable period to rank efficiently in search engine results. 

Social Media Optimization involves regular and authentic posting to create awareness and generate publicity. Social Media Marketing is engaging the target audience by initiating paid marketing campaigns and advertisements.

Digital Branding comes under the digital marketing domain. While digital branding solely focusses on creating awareness about a product or service, digital marketing has a broader scope and involves generating leads, spreading awareness, and managing customer relationships.

Pay Per Click Is a Digital Marketing Service in which the advertiser pays for the ads relevant to the relevant target audience.

SEO focusses on upscaling the ranking of a website on a particular set of keywords whereas, SEM aims to improve the brand image and spread awareness through advertisements.

A company should consider content marketing because about 50% of consumers read at least 3-5 pieces of content before a purchase decision.

Public Relations assist a brand in promoting, developing, and managing its reputation among the target audience.

It is crucial because videos encourage customer engagement. It leads to an increased conversion rate, search engine ranking, and more.

A sales marketing funnel describes the stages of a brand’s journey from interaction with a brand to a purchase decision.

Local SEO is a part of SEO only, but it helps promote your products or services among the local customers.

A responsive website means a website that automatically detects the user device’s screen and orientation, and adjusts the layout accordingly.

A website owner should publish content at least twice a month. However, if there is a significant news or information, it should be published as soon as possible.

Tasks like updating the website’s content, blog page, and social media platforms should not be automated at all.

A buyer’s persona is a fictional consumer that describes the characteristics, behaviour, taste, and preferences of the target audience.

A domain authority score represents how likely a website will rank based on its relevance to its particular niche or industry.

The appropriate time depends entirely on a brand’s target audience. Brand owners can check the time when there is maximum engagement by checking the profile insights of the particular social media handle.

Remarketing involves retargeting those potential customers who visited the brand’s website but left immediately. It involves tracking these clients and showing them some specific ads to facilitate further engagement.

Banner Ads are image-based advertisements that are displayed on the top, bottom, left ot right of a particular webpage.

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