It’s very important for you to learn how to optimize your website for search engines. It plays a very crucial role in website’s success. It ensures that your website it performing as strong as it should be.
If your website is well optimized, then it can attract more traffic and have more opportunity to get potential customers.
And if your website is optimized, then the metrics will be good like time on page, bounce rate which help a website to rank on search engines.
Here are some tips and strategies which teach you, how to optimize your website for search engines and get more conversions through your potential customers.
What is SEO?
SEO Stands for Search Engine Optimizations. SEO is a process to rank a website on search engines to get quality traffic, leads and conversions.
It increases the visibility of your website on search engine. If a customer search keywords related to your services or brand, then they have high chances of getting your website on search engine and can become a potential customer.
Just suppose you have a fitness website and you give the tips of dieting and workout. You have written an article on “How to Lose Weight”.
With the optimization of your page, if a person search a keyword like how to lose weight, can have a better chance to find your article.
This is the power of SEO.
There are two main branches of SEO
- Technical SEO
- Content Marketing
A technical SEO includes website structure, responsive, sitemap, crawling issues, robots.txt files, URL Structure and many more. We have to optimize these things so that we can get high chance to rank on search engines. Website speed is also a very crucial part of Technical SEO, faster the website opens, higher the chances of getting ranked on search engine.
Content marketing is a strategy that includes publishing blogs, videos, and other media to create hype in your brand, which help you to boost its Domain Authority and SEO. When you create a blog or webpage, the more content you write on your page or blog, the more information you are offering to search engine to understand about the page and it will help to rank higher on SERP.
Why SEO is Important
Most of the people look at the first page of search results, and even first few links that appear at first page of search results. So, to rank your website on top of the search results, SEO is mandatory. With the help of SEO, you can optimize your website and rank it on Top of the SERP and generate more business and sales.
For example, if you have a shoe shop and you are launching an online store now, then you have to strategically optimize your product page in such a way, when someone search best shoes online, then your sneakers appear at top of the results.
How to Improve Your Website’s SEO
Search Engine regularly updates its algorithms and your website should be update accordingly. Change in algorithms can drop your website’s rank, so you have to be ready for this kind of situations. If you have a basic knowledge of how to influence your website’s SEO, then you can do best SEO practice to grow your target audience even search engine update its algorithm.
Step One: Keyword Research
Keyword research is a very important part of best SEO Practice. It will help you to identify most relevant words or phrases which people are searching which are related to your products or services. You can use that keywords in your web page content which will help search engine to rank on SERP.
Step Two: Write Effective Website Copy
In addition to leveraging keywords, you have to add keywords throughout your website’s metadata. You can add your keywords in product URL, product Description, page title and image Alt Text. It will help search engine to read and rank your website.
Whether your website is product based, service based or showcase your portfolio, a good copywriting can help search engine to index your website.
Step Three: Improve Your Website Design
A website offers good user experience always priorities by Search Engines. A website with faster loading speed, mobile responsive and have good site navigation can rank higher over other website.
You can manage website speed by avoiding overloading videos and images files. And choose a website’s template very smartly that is flexible and responsive to all screen size.
Step Four: Build Topics Authority
Publish your blog or other content on your website that signal your authority on that topic related to your service or brand.
For example, if you are making a photography business, you can create a blog related to your knowledge and expertise in this field. You can interlink other authoritative sources in your content to show your expertise to search engine. The more you show your brand and website as your authority, higher will be the chances of search engine to rank your website.
Step Five: Track Your Growth
SEO is a very slow process, and it will take weeks or even months to see the impact of SEO strategy, because it also takes time for search engines to crawl and index a website and start showing it for SERP. After optimize your website, you should start monitor new users and traffic sources to understand how your SEO strategy driving people to your website. Pay extra attentions on metrics like bounce rate and conversion rate, which help you to understand that you are getting the quality traffic and the audience comes at your website is either your target audience or not.
You can hire an SEO Expert to optimize your website. An experienced SEO Agency can help you to optimize your website and can rank on SERP.